FramaWithin the different collections of: Permanent, Studio, St. Pauls and the recent Study Collection – Frama Studio operates in various creative fields and directions from Furniture, Lighting, Apothecary, Books, Apparel and Kitchens. They all have in common that they focus on natural materials, simple geometry and a general appreciation of permanency. The pieces within the collections signal a return to basics, where the design appearance aims to be honest and simplified. Working within the area of design archetypes, Frama represents a graphical and straight forward aesthetic approach to design. Besides offering the variety of the different Collections, the Frama practice offers complete Interior Management and develops site-specific design solutions and curate a sur- measure scenography in close collaboration with architects and users, from the starting idea until its final materialisation. The Frama headquarters and Studio Store is located in central Copenhagen within the historic and protected neighborhood of Nyboder. Former home of the St. Pauls Apotek established in 1878. The synergy between the past and present elements of the space is a direct link to how Frama defines their main interest within the creative field as a dialogue between two opposite poles; classical and contemporary approach – between digital and analogue production.