In 1986, Axel and Serge Van Den Bossche took over the business from their mother. The existing collection of flower pots grew under SERAX rapidly into an innovative assortment for florists and interior affairs.
Today, the Serax collection has no fewer than 4,000 interior objects, ranging from original glassware elegant dinnerware to atmospheric objects and small contemporary furniture. This collection reflects the key values of Serax: innovative and accessible design. The company plays with his own view on the current trends clearly on the needs of florists and interior affairs. To ensure innovation and creativity, Serax works with leading designers from home and abroad.